The title shows one of the provocative marketing slogans for a record label in the late 70's. Stiff Record was formed by Jake Riviera and Dave Robinson, both enrooted in the pub-rock scene of the early 70's by managing pub-rock legends like Dr. Feelgood or Brinsley Schwarz. The legend tells that both founded the label by a loan on £400 from Lee Brilleaux of Dr. Feelgood. So it is nearby that their first single was by a veteran of the scene: Nick Lowe. They signed a lot of artists I could agree with and I bought a lot of records only because they was released on Stiff Records. It was also a label that had open ears for the dawning of new kind of music and musicians raised in the pub-rock scene got a panel to develop a new sound. Elvis Costello, Ian Dury, Wreckless Eric on the one and The Damned, Madness and Tenpole Tudor on the other side were the bands I connect with this label. Always good to listen to them from time to time.