When I take the time to listen to new rap, I notice that many musicians deliberately give themselves crazy names or alienate their names by replacing vowels with dollar or euro signs. However, I have not yet come across anyone who refers part of their artist name to Spongebob. KennyHoopla is a singer/rapper from Cleveland who released a song this week that is obviously atypical for him.
And the result surprises with a homage to shoegaze and references to Ride and Sonic Youth. We've had to wait a long time for an American rapper to show how shoegaze can work today.
PS: The video was directed by someone named Godsavethequeenbee.
