It seems inevitable that TikTok will increasingly become the distribution platform for new music for young people. I don't use this platform myself, but I have read that a young American musician is currently racking up huge numbers of clicks.
Shane Boose, alias Sombr, belongs to a generation of young acts who operate in the borderland between DIY sensibility and the global pop machine. Musically, he moves between bedroom pop, a little indie rock and TikTok-compatible melancholy, somewhere between MGMT and Bon Iver.
Not really great, but by no means bad either. Perhaps this is the future of pop music.
