If it ain't STIFF it ain't worth a fuck was the labels' claim. It was a message to all of those who were interested in new music. Formed in the era of punk in 1976 by Jake Rivera and Dave Robinson they signed a lot of artists with pub rock roots trying to make their own sound based on the basics. STIFF records were a trademark in these days bringing quality and new music to me. Most of the releases showed artists that became famous during the years. The quality of their producers, especially Nick Lowe and Elvis Costello made this label famous. They were alive until the mid 80's and vanished afterwords. STIFF introduced me into so many new music like none other label. They opened my ears to very new and great music in the late 70's. It is hypothetical question if my musical taste would be different without them. But I think they were at the hight of the musical taste in new music in these days. So let's get a journey back in the early days of STIFF were music was new, fresh and exciting. Not everything of this song are the music I listen now but it was a very pleasurable journey back in time.